Active: Sample groups are set to Active on creation. The overall project must be live before sample will go through the sample group
Inactive / Paused: The paused state allows you to temporarily stop the flow of traffic into a specific sample group. For example, if you have two sample groups, for Male and Female, and Females is set to INACTIVE, sample will only go to the Male sample group
Deleted: A sample group can only be deleted if it has not received any clicks. Deleted sample groups are no longer part of the project targeting.
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